Thursday, 30 January 2014

Logo concept using the company colours and geometric shapes to create expressions of a road, this shape fitted nicely with the text arranged in a linear manor. using certain imagery creates spaces that can be utilised and used for text and or more imagery.
Promotional poster for Hilltop Classics, was created using photoshop and illustrator for use as promotion on the company website or a flyer for this particular car being portrayed. my inspiration for this poster was a porsche poster that used the same sort of geometric shapes and type but with a different car and perspective in relation to the car.
Promo poster for Hilltop Classics, i used a Bugatti poster for inspiration with the colours and the style of the illustration on the poster. this poster used my final design for my logo as it looked classy with the car and fitted well visually.
Hilltop Classics website concept.
This was a concept using a logo idea i had a while ago that was just development and because this logo was simpler it actually worked better than my final logo. I didn't want to overpower the page as a whole by using a vivid green for the logo because i wanted the focus on the images and type which at the end of the day is what is going to make a customer book a service that is on offer by the customer.
I wanted to make the site look home made and playful as the company is not corporate its a family business.



Hilltop Classics website concepts.